Micone Coffee
Branding

We created a full brand experience for Micone Coffee—logo, packaging, website, signage, counter displays, apparel, and mugs—capturing the rich, Southern Brazilian roots behind every smooth, flavorful cup.

Team

James Sutton

Creative Process

We built the brand around red lips—bold, feminine, and unforgettable, just like every sip of Micone’s Brazilian coffee.

Brewed from bold ideas with a focus on flavor, identity, and authentic Brazilian roots.

Inspiration & Research

We honored Marco Micone’s legacy and traced beans from Southern Brazil, ensuring authenticity in story and sourcing

Brand Vision

To make high-quality Brazilian coffee accessible, beautiful, and honest—while supporting the farmers behind every batch.

Target Audience

Designed for small-batch coffee lovers who crave unique flavors, quality sourcing, and a bold, stylish brew experience.

Sourcing Materials

We handled everything—from packaging to roasters—ensuring the brand looked just as good as the coffee tastes.

Product Features

Micone Coffee blends SoCal style with Brazilian roots—featuring minimal design and a bold feminine mark across packaging, apparel, mugs, and more. A mobile-optimized website makes ordering easy through a smooth, step-by-step process focused on speed and flavor.

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